Innovation concept designer & strategist bringing the future to life at the intersection of culture, technology, and product.
About
Innovation concept designer & strategist bringing the future to life at the intersection of culture, technology, and product.
About
As Senior Innovation Concept Designer, I translate emerging materials, technologies, and manufacturing methods into compelling future-facing apparel concepts and experiences, using design, experimentation, and prototyping to reveal new possibilities for lululemon.
ROLE:
Innovation Leadership
Circularity Leadership
Concept Design
Product Leadership
Product Strategy
Product Design
Together with BYBORRE, I am responsible for creating a revolutionary textile platform & resource that has simplified the process of novice designers being able to visualize, create prototypes, and then quickly produce at a sustainable scale.
As Head of Digital Product, I was responsible for leading, mentoring, and hiring the digital product design & engineering team.
ROLE:
Concept Design
Experience Direction
Product Leadership
Product Strategy
UX Design
Product Design
RECOGNITION:
Dutch Design Awards 2021
Product of the Year
Together with AKQA & Toyota/Lexus Europe, I am responsible for creating a digital automotive flagship experience using principles of the Japanese zen garden & omotenashi to inspire customers to discover, customize, and purchase the world's most reliable vehicles.
ROLE:
Concept Design
Experience Direction
Art Direction
UX Design
Product Design
Together with AKQA & Nike/Jordan, I am responsible for creating an experience for the Jordan AJ35, by reinventing the way upcoming talent trial and test the shoes across Europe. This drop campaign and activation created the opportunity to attract new community members and bring the Jordan brand strategy to life while delivering a unique experience.
ROLE:
Concept Design
UX Design
Visual Design